JC Jae is a multifaceted artist, designer, and entrepreneur who continues to leave his mark on the poetry and fashion worlds. As the founder of Unconventional (UC) Masses, a streetwear brand dedicated to promoting mental health and wellness, he embodies his mission through both his personal style and artistic expression. Born in Michigan and currently based in Houston, Texas, UC Jae’s creative journey has been anything but ordinary. His poetry, rooted in raw experiences of trauma, love, upbringing, and the Black experience, has quickly propelled him into the national spotlight.
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In 2023, UC Jae made his debut on poetry stages across the nation, captivating audiences with his gripping performances and heartfelt storytelling. His presence became a force to be reckoned with, earning him accolades such as the 2023 WAN Grand Slam Champion and the prestigious Fred Hampton Rookie of the Year award. He also became a VIP Rookie of the Year finalist, solidifying his status as one of the top emerging voices in the poetry community. Sharing stages with renowned poets like Steven Willis, Obbie West, and Kira J, UC Jae continues to grow his influence while maintaining his commitment to authenticity and purpose.
For UC Jae, poetry is more than an art form; it’s a calling. His goal is to serve as a mirror and light for those who consume his work, connecting with individuals who share similar struggles and experiences. “I am doing God’s work by being a vessel,” UC Jae reflects. “At times, it’s challenging, but I know that comes with being gifted.” His poetry aims to help people recognize their own truths while fostering understanding and healing in his community.
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The vision for Unconventional (UC) Masses goes hand in hand with UC Jae’s artistic journey. Since its establishment in 2019, the brand has grown into a platform for both creative expression and mental health advocacy. As a leader in Houston’s poetry community, UC Jae mentors younger poets and helps them find their voices, creating a safe space for artistic growth and self-discovery.
Looking to the future, UC Jae is preparing for the relaunch of his website, UCmasses.com, with an updated digital experience that reflects the evolution of his brand. His social media presence, @UC.Jae on all platforms, serves as a hub for his latest work and announcements.
UC Jae’s mission is clear: to inspire, uplift, and serve as a voice for his community while continuing to push boundaries and redefine what it means to be an artist in today’s world. There’s no doubt that the best is yet to come.
His social media presence:
IG clothing brand: https://www.instagram.com/ucmasses?igsh=MXB6eXR3dDA4cW04bw==
YouTube features: https://youtu.be/rh8MDzXnBtQ
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